Broker Dealers Must Consider Whether They are Advisors or Sales Reps?
INVESTMENT NEWS | June 14, 2021 | Editorial
What business is your company in?
Continued: That question and the responses it gets from top corporate executives have been studied for years by academics at leading business schools, who have found that many enterprises, even giants like Eastman Kodak, have paid a high price for mistakes in defining their business.
Kodak defined itself as being in the film business, not primarily in the image business. When photographic technology changed, Kodak failed to seize the lead in digital imagery, partly because the film business remained so profitable — until the company faded away.
The shrinkage now underway at smaller broker-dealers, Read Article